Services / Branding & Design
A project we build togetherBrand identity that survives contact with the real world
A logo is the easy part. What most businesses in the Gulf are actually missing is the system underneath it — the colours, type, tone and rules that keep every post, sign, menu and ad recognisably yours, whoever is making it. That’s what we build.
What's included
Brand strategy & positioning workshop
Naming & verbal identity, in both languages
Logo & visual identity system
Arabic and English lockups that actually work together
Visual language & style guides
Brand guidelines & documentation
Packaging & print design
Motion identity & logo animation
Rebrand & brand refresh
An identity system, not just a logo
This is our own identity — mark, colour system, type and motion, built the same way we build yours.
Arabic is not an afterthought
Most identities built in this region design the English mark first, then squeeze an Arabic version out of it at the end. We design both together, from the first sketch.
An identity that moves
A brand today lives in Reels and stories, not just on paper — so the identity ships with motion: how the logo enters, how it breathes, how it signs off a video.
Questions we get a lot
What is the difference between a logo and an identity?
A logo is one drawing. An identity is the system underneath it — the colours, type, tone and rules that keep every post, sign, menu and ad recognisably yours, whoever is making it.
Do you design an Arabic version of the logo?
Yes, and we design it alongside the English from the first sketch rather than after. Most identities in this region design the English first and squeeze an Arabic version out of it at the end — that is what we avoid.
What do I receive at the end of the project?
The logo files in every format and size, the colour and type system, a brand guide explaining how to use them, and the packaging and print files if those were in scope.
Can you refresh an existing identity, or does it have to start from scratch?
Either. Sometimes a brand needs tidying and refreshing rather than tearing down and rebuilding, and we will tell you straight which route fits your case.
Let's make some noise.
Tell us about the business and what you need to happen. We'll come back with the details and a price within two days.